Website Usability

Taking the frustration out of websites

How many times have you had high hopes for a website you have discovered in a search that seems to perfectly match what you need only to arrive there and not be able to find what you were looking for? Website usability is a discipline that, like traditional product usability, makes websites easier to use, understand and enjoy.

User goals, business goals

Liquid Web approaches each website from the perspective of the end-user AND the business. We do this by identifying the underlying principles of the end-user's goals and the goals of the business itself. For example, customers might want to research a purchase before buying. You want them to buy it. By offering easy-to-use features that satisfy the end-user's goals (like a comparison tool), you satisfy your business goals by winning over customers at the right point in their purchase life cycle – good for both customer and company.

Liquid Web Usability Audit

Usability is infused with every website we design and build. When examining a website for opportunities to improve it, or re-designing an existing web property, we audit the user pathways to see where common usability problems may be hampering the conversion funnel or even stopping sales altogether (e.g. basket abandonment, missing steps or information).

Contact Us if you would like to be more confident of your site's usability and for an audit to see where improvements could help.